It's easier than you might think to harness context-rich qual research for insight into your mobile app experience.
Jen Romano‑Bergstrom, UXPA president and former Facebook/Instagram researcher, shares her “top hits” for quick and powerful insight into how people use your mobile app in real life.
We’re running a dscout Diary study on Spotify’s streaming music app. We’ll discuss how we designed the project and use it to demonstrate simple ways to translate entries to insight.
If that’s music to your ears, stream the webinar today.
Jen has spent over a decade leading UX research for numerous organizations and products, including Facebook, Instagram, Nielsen, the Consumer Financial Protection Bureau, and the US Census Bureau. Jen specializes in efficient applications of empirical methods to ensure quality is not lost while working fast to get actionable results.
Ben is the product evangelist at dscout, where he spreads the “good news” of contextual research, helps customers understand how to get the most from dscout, and impersonates everyone in the office. He has a doctorate in communication studies from Arizona State University, studying “nonverbal courtship signals”, a.k.a. flirting. No, he doesn’t have dating advice for you.
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