Winning Hearts & Budget for Qual Research
(in Quant-Minded Orgs)

Panel Webinar streaming on-demand

Hear how leading user researchers ensure qualitative research has a place at the table at their companies. 

The role of research at innovative and impactful companies continues to grow. But often, stakeholders overvalue (or only value) big data.

Striking the right balance behind quant and qual inputs, especially when you're on a small team (or, you're the whole team), can be a challenge.

We've assembled a panel of UXRs across industries and company sizes to share knowledge on how they build advocacy for qualitative research and ensure the actual user perspective is valued across their orgs.

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You'll learn...

Stream the conversation with our panel of UX researchers to:

  • Hear strategies for driving impact and visibility of qual research across your org.
  • Learn how you can develop influence and advocacy across stakeholders to build momentum.
  • See how to apply tried-and-true best practices to your team, via real-world examples and cases.

Our crew of experienced user researchers has made inroads by advocating for qualitative methods—they share advice on how you can do the same.

Meet the speakers

Leah Kaufman
Senior UXR  Manager,

Dan Schantz 
UX Research Manager,
BB&T Bank

Jeanette Fuccella
Principal UX Researcher,

Sarah Kennedy
Senior UX Researcher, AnswerLab

Moderated by Ben Wiedmaier, research evangelist at dscout.

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