---
title: "Panel Webinar: Winning Hearts & Budget for Qual Research"
description: Learn from leading UX researchers on ensuring that your qualitative research has an impact. Hear their strategies for engaging stakeholders with qual.
image: https://pages.dscout.com/hubfs/WEB-DEC-SOC-1.png
---

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# **Winning Hearts & Budget for Qual Research (in Quant-Minded Orgs)**

**Panel Webinar streaming on-demand**

Hear how leading user researchers ensure qualitative research has a place at the table at their companies. 

The role of research at innovative and impactful companies continues to grow. But often, stakeholders overvalue (or only value) big data.

Striking the right balance behind quant and qual inputs, especially when you're on a small team (or, you're the whole team), can be a challenge.

We've assembled a panel of UXRs across industries and company sizes to share knowledge on how they build advocacy for qualitative research and ensure the actual user perspective is valued across their orgs.

*All registrants get the recording!*

### Get the recording:

# You'll learn...

Stream the conversation with our panel of UX researchers to:

- Hear strategies for driving impact and visibility of qual research across your org.
- Learn how you can develop influence and advocacy across stakeholders to build momentum.
- See how to apply tried-and-true best practices to your team, via real-world examples and cases.

Our crew of experienced user researchers has made inroads by advocating for qualitative methods—they share advice on how you can do the same.

## Meet the speakers

## Leah Kaufman *Senior UXR  Manager, Lenovo*

## Dan Schantz  *UX Research Manager, BB&T Bank*

## Jeanette Fuccella *Principal UX Researcher, LexisNexis*

## Sarah Kennedy *Senior UX Researcher, AnswerLab*

**Moderated by Ben Wiedmaier, research evangelist at dscout.**

**[Get the recording!](https://pages.dscout.com/winning-hearts-qual-research-webinar#top)**

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