Going bananas for
Jobs to be Done
JTBD + Qual Research, with Tony Ulwick

The Jobs to be Done methodology, pioneered by Strategyn founder Tony Ulwick, is catching fire.

Researchers at JTBD-oriented companies are challenged to apply a 'Jobs' lens to their projects.

Their research can spark transformative change—but often, they aren't sure where to begin.

Join Tony in conversation with dscout as we discuss how to do qual research aligned with Jobs-to-be-Done.

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Meet the speakers


Michael Winnick
Founder and CEO, dscout

Michael is the founder and CEO of dscout, a web and mobile platform that allows organizations to quickly build and manage networks of scouts for in the moment feedback, ideas and inspiration.


Tony Ulwick
Founder and CEO, Strategyn

Tony Ulwick is the pioneer of Jobs-to-be-Done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.

What's covered?

Tony and Michael discuss:

  • The foundations of the Jobs-to-be-Done theory 
  • Examples and use cases for building an effective JTBD framework
  • Simple, scalable ways to start with JTBD research
  • How researchers can run JTBD projects in dscout 

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