The Magic Button Mobile Diary Study

See how dscout researchers used
in-the-moment mobile ethnography tools
to explore the meaning of “now.” 

Watch people respond to the idea of using a Magic Button to purchase whatever they needed, whenever they needed it. This unique mobile ethnography project offered participants the opportunity to share their urgent needs and wants-- as they experienced them.
  
In just four days, our participants accepted that opportunity 486 times!
 
The Magic Button study is a great example of real-time, in-the-moment qualitative research that delivers fascinating behaviorial insights, achieveable by any organization, large or small.
 

Get the insights, study design, slide share,
and web clinic recording

Watch the Clinic
 Get the Insights
The Study Design The Slide Share

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