---
title: Watch the Magic Button Case Study
description: dscout's Magic Button web clinic recording. This webinar explains how we used our mobile ethnography methodology to dive into the Now Economy.
---

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## Watch The Magic Button Webinar Recording

What would people buy right now if they could? We gave participants a magic button to see what retail stores miss out on in the 'on demand' economy.  
If you like the study and want to explore it for yourself. Email [Peoplenerds@dscout.com](mailto:Peoplenerds@dscout.com) and we'll set you up as a viewer.

  

 

| [![magicbutton_thumb_v2.png](http://blog.dscout.com/hubfs/blog_posts/Internal_studies/Magic_Button/magicbutton_thumb_v2.png "magicbutton_thumb_v2.png")](https://blog.dscout.com/press-this-button-to-join-the-on-demand-economy) [Get the Insights](https://blog.dscout.com/press-this-button-to-join-the-on-demand-economy) | [![magicbutton_thumb_v3.png](http://blog.dscout.com/hubfs/blog_posts/Internal_studies/Magic_Button/magicbutton_thumb_v3.png)](https://blog.dscout.com/the-magic-button-and-mobile-moments) [The Study Design](https://blog.dscout.com/the-magic-button-and-mobile-moments) |  [![magic_button_thumb_1.png](http://blog.dscout.com/hubfs/landing_pages/magic_button_marketing/magicbutton_thumb_v4.png "magic_button_thumb_1.png")](https://pages.dscout.com/magic-button-download) [The Slide Share](https://pages.dscout.com/magic-button-download) |
| --- | --- | --- |

 

 

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    - [Use Cases](http://dscout.com/use-cases)
    - [Resources](http://blog.dscout.com/)
    - [Support site](http://help.dscout.com/)
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- [Be a Scout](http://participate.dscout.com/)

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