dscout's new tagging system makes it easier and more intuitive to translate rich, qualitative data into actionable insight. With tags, organize and systematize any open-ended data, from interview transcripts to screener short answers.
Tags are available for all of dscout's tools, maximizing project-level theme generation. A central management view provides powerful filtering, frequency distributions, and import/export ability. Whether you’re a manager checking on framework progress or a practitioner mining for themes, this view supports researchers' needs.
We've created a sample project with real data that's been tagged to demonstrate the ease and power of thematizing in dscout. Sign up to check out the study design and a look at the tagging framework we devised to atomize insights from our omnichannel shopper study, where we uncovered jobs being done, modality differentiators, and brand.