---
title: Retail Finds Roundup - How People Discover Their Cool Things
description: dscout's retail finds study took a look at how 250 millennials discover cool things. Check out their purchase habits and what stands out on their buyer journey.
---

[![dscout logo 2018](https://pages.dscout.com/hs-fs/hubfs/logos/dscout%20logo%20gray.png?width=148&height=40&name=dscout%20logo%20gray.png "dscout logo 2018")](https://dscout.com/)

# **Retail Finds - How Shoppers Discover Cool Things**

**See how dscout used in-the-moment mobile ethnography tools to explore how 18-34s find   
the products they love the most.**

dscout researchers have dug into the purchase discoveries made by Millennials both online and offline.

 

We collected 1,250 entries, once a day for five days, 250 Millennials submitted a "great find" and told us not only the *what, where and how much*, but also the *how and the why*. 

 

See what insights we gained, watch the Web Clinic taking you through the deliver, check out how we designed the study, or download the slide share.

 

| [![Finds Watch the Clinic](https://no-cache.hubspot.com/cta/default/2206648/85760a03-001c-4083-ba6d-bb33be194649.png)](https://cta-redirect.hubspot.com/cta/redirect/2206648/85760a03-001c-4083-ba6d-bb33be194649) | [![Finds Insights CTA](https://no-cache.hubspot.com/cta/default/2206648/9774c68d-b464-4b7c-90dc-4922be337588.png)](https://cta-redirect.hubspot.com/cta/redirect/2206648/9774c68d-b464-4b7c-90dc-4922be337588) |
| --- | --- |
| [![New Call-to-action](https://no-cache.hubspot.com/cta/default/2206648/c85c2e5a-0e6b-43ed-a577-1640554b1b1b.png)](https://cta-redirect.hubspot.com/cta/redirect/2206648/c85c2e5a-0e6b-43ed-a577-1640554b1b1b) | [![Finds Deck Download CTA](https://no-cache.hubspot.com/cta/default/2206648/7c612dcf-1785-4e46-bd97-3b3b1102aee7.png)](https://cta-redirect.hubspot.com/cta/redirect/2206648/7c612dcf-1785-4e46-bd97-3b3b1102aee7) |

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