Retail Finds - How Shoppers Discover Cool Things

See how dscout used in-the-moment mobile ethnography tools to explore how 18-34s find
the products they love the most.

dscout researchers have dug into the purchase discoveries made by Millennials both online and offline.
 
We collected 1,250 entries, once a day for five days, 250 Millennials submitted a "great find" and told us not only the what, where and how much, but also the how and the why
 
See what insights we gained, watch the Web Clinic taking you through the deliver, check out how we designed the study, or download the slide share.
 
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