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As organizations mature in their human-centered insights practice, so too does demand and awareness of user research.
Front-line practitioners, as well as team leaders, are regularly faced with suggestions to conduct "quick-and-dirty," "scrappy," or "lean" research to keep up with demand.
But what does this mean for our methods, our rigor, or the confidence of our recommendations?
People Nerds brought together a panel of UX leaders to discuss the pressures of time, the false dichotomies those pressures can create, and ways researchers can expectation-set with stakeholders and collaborators.
Michele Ronsen | Founder @ Curiosity Tank
Noam Segal | Director of User Research @ Wealthfront
Cristen Torrey | Director of Research @ Figma
Janice Wong | Senior UX Researcher @ Amazon UX Lab
Moderated by Ben Wiedmaier | Research Evangelist @ dscout