Are your customer journey maps based on assumptions?
You might be missing the voice of the customer — and misunderstanding the true customer experience.
Qualitative research makes journey mapping better. But how can you use it to your advantage?
Our guide to qual research for journey mapping contains:
Autumn Schultz, former research lead at ShopRunner, shares how she gets meaningful insights from dscout and turns them into "living" journey maps.
The conversation with dscout's Ben Wiedmaier includes strategies for engagement and analysis, and a look into Autumn's framework for journey mapping on a recent ShopRunner project.
See journey map examples from a research pro!
dscout connects companies with consumers for quick insights from qualitative research.
Using their mobile phones, scouts submit photos or videos that capture moments researchers can't get anywhere else.
It's the best way get real insights from real people, efficiently.
The world’s most customer-obsessed companies use dscout to understand their people.