Build Empathy with a Guide to User Personas

Every user is unique so it may seem counterintuitive to group them into personas. But when done well, user personas can drastically improve their experience with your product/service.

To help you create user personas that drive your company forward while keeping your individual users at the forefront, we’ve created the People Nerds Guide to Personas.

With this guide we showcase the value of ideal user representatives, offer advice on how to create them, and explain how they’re utilized to better understand who you’re designing for without putting anyone in a box.