Doing Evidence-based Analysis: Applying Grounded Theory Methods to your Research 

Part of our New Fundamentals workshop series—register for the full course here.

Robust, involved research projects can still yield little to no research impact. That’s because your qualitative studies are only as effective as the insights you surface in analysis. 

A solid understanding of grounded theory can help ensure you’re getting as much out of your studies as you and your team put into them. We’ll walk through a case study that will demonstrate hands on, effective qual analysis, and leave you with pointers for teaching these tactics to your team. 

You’ll learn how to:

• Apply methods that promote users and their diversity of thought
• Develop a “codebook” or a set of thematic areas to systematically “code” or tag across all data
• Analyze, track, and code data into insights
• Identify recurring patterns across data and develop evidence-based opportunities