Survey Design Basics for Qual-First UXRs

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Part of our New Fundamentals workshop series—register for the full course here.

Product and service improvement often relies on survey data, but poorly composed surveys yield bad data—and bad data leads to poor decisions.

The good news is that researchers and designers already have the skills to make surveys easier and more enjoyable for the respondents.

Watch to learn:

  • Basic and advanced questionnaire design tips
  • How to reduce the respondent cognitive load (making the task more enjoyable)
  • How to ask better questions in usability testing surveys
  • Ways to analyze and track the data for better insights

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About the Speaker 


Lauren Isaacson 

Market + UXR Consultant
Curio Research


Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. Lauren has been been an in-house research team of one for Motion Canada and TELUS Digital, an interim leader of the market research department of BC's hydroelectric utility, a subcontractor for agencies, and a direct consultant for small start-ups, national organizations, and anything in-between.

Lauren is a big proponent of developing community within the research field. She is the current chapter co-chair of the Qualitative Research Consultants Association Pacific Northwest Chapter and the former chair of the BC chapter of the Marketing Research and Intelligence Association. 

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