Putting a Finger on our Phone Obsession: Original research by dscout
How much are we really attached to our phones physically, cognitively ... even emotionally?
As researchers, we had to quantify this. We recruited 94 of our scouts and tracked 1.1 million mobile phone touches over 5 days.
See what we learned about the intensity of the mobile life your users live, so your brand, products and strategies can become part of it.