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Mixed Methods for Modern Orgs
How to run fast, insightful research on any timeline
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Today's innovative organizations are rethinking the traditional approaches to "collecting data."
Stakeholders want insights, ASAP...and the digital research ecosystem offers tools for speed and scale.
A mixed-methods approach delivers in-depth insights for any question or problem.
Join researchers from dscout's in-house research org, The Studio, who have plenty of mixed-methods experience.
They'll share how they design and execute fast, accurate and user-centric research—and how you can, too.
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Meet the speakers
Moderated by Ben Wiedmaier, research evangelist at dscout
Casey Oberlin
Research Analyst, The Studio at dscout
Casey is a mixed-methods researcher with years of experience collecting and analyzing qualitative, quantitative, historical, and spatial data.
Before working with some of the world's most innovative tech companies at dscout, Casey was an Assistant Professor of Sociology at Grinnell College, where she taught a variety of mixed-methods research courses. She has a PhD in Sociology with an emphasis on research methodology from Indiana University.
Rosalind Koff
Research Lead, The Studio at dscout
Rosalind leads mixed-methods research for clients of dscout’s The Studio.
Prior to joining dscout, Rosalind spent 6 years at the University of Chicago’s National Opinion Research Center, where she ran more than 200 projects using the AmeriSpeak probability-based panel.
Rosalind has a master’s degree in Communication, Culture & Technology from Georgetown University, where she studied mental health in the internet age.
Join us to learn...
This webinar:
- Highlights some client-tested research method combinations
- Describes ideal use cases and question types for mixed-methods approaches
- Outlines high level analysis and synthesis strategies for eye-opening outputs
- Answers attendee-submitted questions to help fuel your mixed-methods research