Get Your Free Jobs-to-be-Done Research Toolkit

If you understand the "job" a consumer is looking to do, you understand how to build a product or solution that solves it.

With Jobs-to-be-Done theory, the role of research is crucial to actually identifying consumer needs.

But how do you start research that fits the Jobs-to-be-Done framework? And how do you execute it in a way that offers the right insights for stakeholders and gets results for you and your organization?

Our toolkit for Jobs-to-be-Done research includes:

  • A webinar with Jobs to be Done thought leader and Strategyn CEO Tony Ulwick on bringing "Jobs" to life through qualitative research
  • A pro researcher's advice on using JTBD to guide your user interviews
  • How to align your research design with the Jobs-to-be-Done framework—tips from a research expert

Get the Resources!


Go Bananas for Jobs to be Done, with Tony Ulwick


Tony Ulwick

Founder and CEO: Strategyn

Tony Ulwick is the pioneer of Jobs-to-be-Done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.


Michael Winnick

Founder and CEO: dscout

Michael is the founder and CEO of dscout, a web and mobile platform that allows organizations to quickly build and manage networks of research participants for in the moment feedback, ideas and inspiration.

The Jobs-to-be-Done methodology is catching fire.

Researchers at JTBD-oriented companies need to apply a "Jobs" lens to their research.

Jobs-to-be-Done research can spark transformative change—but often, researchers aren't sure where to begin.

Stream to hear Tony and Michael cover:

  • Foundations of the Jobs-to-be-Done theory
  • Examples and use cases for building an effective JTBD framework
  • Simple, scalable ways to start with JTBD research
  • How researchers can run JTBD projects using the dscout platform


In-Context Research, High-Impact Insights

dscout connects companies with consumers for quick insights from qualitative research.

Using their cellphones, participants submit text, photos or videos, capturing moments researchers can't see anywhere else. 

It's the best way get real insights from real people, efficiently and at scale. 

The world’s most customer-obsessed companies use dscout to understand their people. 

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Unlock the power of Jobs-to-be-Done research for your organization.