Impactful UX: Business Essentials for Researchers and Designers

Streaming on-demand webinar

In a time of business uncertainty and changing customer priorities, it's more important than ever for researchers and designers to have a "seat at the table."

Getting there requires an understanding of business goals—and how to use your insights to help impact them.

Join leaders in research, design and UX as they help you ensure your insights and work get the buy-in at your org that they deserve.

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Meet the speakers

Moderated by Ben Wiedmaier, research evangelist at dscout


Carolyn Hou
Founder, Arlo Labs

Carolyn is the founder of Arlo Labs, a boutique consultancy specializing in user research and product design and development for healthcare and tech companies.

Applying methods and theories from cultural anthropology, social psychology, and behavioral economics, Carolyn helps companies better understand and design for their users.

Her work has led to multiple award-winning designs on the market. Carolyn completed her graduate degree in Anthropology at the University of Oxford, where she also served as President of Oxford Women in Business. She currently resides in New York City.


McLean Donnely 
Principal, The Makery

McLean is the founder of The Makery Group, a mission-driven user experience design & education firm in Minneapolis.

Previously, McLean was the Vice President of User Experience Design for Shutterstock  and a Design Manager for Expedia. He has won a Webby Award for Best of Use of Artificial Intelligence in Design as well as a UX Magazine Design for Experience Award for nonprofit design work.

McLean earned a Masters of Business Administration from St. Thomas University and a Bachelor of Arts at Gettysburg College. He is also an Adjunct Professor of Design at the University of Minnesota.


What's covered

Carolyn, McLean and Ben will share advice and strategies for:

  • Building business acumen for UX practitioners
  • Articulating the value of design in “business” terms
  • Developing strategic plans that include customer and business outcomes
  • Teaching researchers, designers, and others to use business metrics in their everyday work

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