---
title: "Generative UX Research: The Complete, In-Depth Guide"
description: Guide for running strategic generative research projects to better understand user experience—expert advice on recruiting, analyzing and more!
---

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# **The Complete Guide to Generative UX Research**

Generative research is "next level" research that moves toward a more strategic user  
understanding. It can transform your company—but it's not easy to master.

This free in-depth guide shares the info you need to build effective generative and evaluation research, whether you're new to the practice or want to improve.

The guide includes:

- Context on why—and how—to start generative research
- Advice on recruiting participants, getting stakeholder buy-in, conducting interviews, synthesizing insights & more
- A step-by-step walkthrough for your next evaluative research project

### Get the guide:

![LP-Nikki_Headshot-OVERLAY](https://pages.dscout.com/hs-fs/hubfs/LP-Nikki_Headshot-OVERLAY.png?width=200&name=LP-Nikki_Headshot-OVERLAY.png "LP-Nikki_Headshot-OVERLAY")

## Nikki Anderson  User Experience Researcher

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## About the Author

Nikki Anderson is a qualitative user experience researcher at fromAtoB and user research coach and consultant. She acts as a resource for the UXR community by leading the User Research Academy, and through her contributions to UX Collective and on dscout's People Nerds blog.

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