Generative research is "next level" research that moves toward a more strategic user
understanding. It can transform your company—but it's not easy to master.
This free in-depth guide shares the info you need to build effective generative and evaluation research, whether you're new to the practice or want to improve.
The guide includes:
Nikki Anderson is a qualitative user experience researcher at fromAtoB and user research coach and consultant. She acts as a resource for the UXR community by leading the User Research Academy, and through her contributions to UX Collective and on dscout's People Nerds blog.