The Complete Guide to
Generative UX Research

Generative research is "next level" research that moves toward a more strategic user
understanding. It can transform your company—but it's not easy to master.

This free in-depth guide shares the info you need to build effective generative and evaluation research, whether you're new to the practice or want to improve.

The guide includes:

  • Context on why—and how—to start generative research
  • Advice on recruiting participants, getting stakeholder buy-in, conducting interviews, synthesizing insights & more
  • A step-by-step walkthrough for your next evaluative research project

Get the guide:



Nikki Anderson
 User Experience Researcher


About the Author

Nikki Anderson is a qualitative user experience researcher at fromAtoB and user research coach and consultant. She acts as a resource for the UXR community by leading the User Research Academy, and through her contributions to UX Collective and on dscout's People Nerds blog.

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