Gender identity isn’t binary.
But until now, the dscout platform gave research participants two options: male or female.
It wasn’t working for our users, our customers, our employees, or our company.
So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users.
It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary.