All research is political!
Learn from our 5 strategies for research on sensitive topics
When we waded into our own study of Trump and Clinton voters after the election, we knew we were entering choppy waters: researcher biases, participant anxieties, stakeholder sensitivities. But that probably sounds a lot like other non-political-but-political research you've worked on, too.
Jaymie Wahlen, dscout's Director of User Success, shares the strategies we used when designing, analyzing and sharing the findings of our 10 week diary study with 100 voters, kicked off immediately after the election:
- Confronting your own biases
- Being methodical about methodology
- Designing for discovery
- Taking good care of your scouts
- Finding a story with bite but not bias
Watch the web clinic and download the deck »