See how dscout researchers used
in-the-moment mobile ethnography tools
to explore bad news in digital experiences.
We dug into how companies deliver bad news to users. What happens when someone fails, misses a goal, or has a disappointing outcome?
Our unique mobile ethnography project offered participants the opportunity to share bad news as they experienced it.
Check out our observations of best practices for bad news UX based on 900 user submissions.
The Bad News study is a great example of real-time, in-the-moment qualitative research that delivers fascinating behaviorial insights, achieveable by any organization, large or small.